Ehime Jelly Orange: Redefining Sweetness in China’s Mid-Season Citrus Market
Introduction The Ehime Jelly Orange (爱媛果冻橙), often called the “dessert fruit”, has quickly become one of China’s most beloved mid-season citrus varieties. Known for its jelly-like flesh, rich sweetness, and refreshing juiciness, this citrus fruit offers a unique eating experience compared to traditional mandarins and oranges. As consumers in China increasingly seek premium fruits with…